Structured Assessment of Quality of Information, Education, and Communication (IEC) Materials Utilised under Programme Yuva Spandana: A Cross-Sectional Study

Upashana  Medhi; Pradeep  BS; Arvind  BA; Gautham  MS; Rajeshwari; Sathya  Velu; Vani; Sonia  T; Azad  Devyani

Upashana Medhi Senior Research Officer, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Pradeep BS Professor and Head, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Arvind BA Additional Professor, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Gautham MS Additional Professor, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Rajeshwari IEC and Documentation Officer, Yuva Spandana, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Sathya Velu Senior Data Manager, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Vani Senior Community Mobilizer, Department of Epidemiology, NIMHANS, Hosur Road, Bengaluru, Karnataka, India.
Sonia T Epidemiologist, Clarivate, Whitefield, Bengaluru, Karnataka, India.
Azad Devyani Research Assistant, Skan Research Trust, Bengaluru, Karnataka, India.

Keywords: Youth, Communication, Quality Information, Cafeteria Approach, Youth Issues, Youth Mental Health, Mental Health Promotion, Information, Education and Communication Materials

Abstract

Introduction: To enhance the effectiveness of any health promotion/ education initiatives, a variety of well-designed and effective Information, Education and Communication (IEC) materials and their assessment are crucial.
Objective: To assess all available IEC materials under Yuva Spandana (YS).
Methodology: Data were collected using a specifically developed checklist to assess the quality of 233 IEC materials (142 printed and 91 video). The key domains of quality were listed through desk review and discussion with the core team of YS for their appropriateness and feasibility. A scoring system was developed for assessing the quality and the questions in the assessment checklist were scored (1-Yes & 0-No). Subsequently, the quality of each IEC material was assessed by formula (scores obtained by each IEC material/ maximum score for that IEC material X100). Categorical variables were summarised using frequency and percentage and continuous variables were analysed and presented as mean and standard deviation.
Results: Our study revealed that the quality of most IEC materials utilised in programme YS was above average. Almost 90% of the visual IECs had quality percentage scores between 50% and 74%. The average quality score of printed IECs was 27.09 (± 4.32) and visual IECs was 35.44 (± 4.87).
Conclusion: This assessment provides essential inputs for improving the IEC materials used in YS. Although the developed checklist is comprehensive, a few domains need further exploration.

How to cite this article:
Medhi U, Pradeep B S, Arvind B A, Gautham M S, Rajeshwari, Velu S, Vani, Sonia T, Devyani A. Structured Assessment of Quality of Information, Education, and Communication (IEC) Materials Utilised under Programme Yuva Spandana: A Cross-Sectional Study. Ind J Youth Adol Health. 2023;10(4):8-19.

DOI: https://doi.org/10.24321/2349.2880.202311

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