Motives for Making Instagram Reels and Awareness of Hazards Inherent in Instagram Reel Making Among Students
Abstract
Introduction: Instagram is one of the most popular social media platforms. Many young people are engaged in making Instagram short form videos known as reels. They gain popularity by posting reels, but when their posts receive fewer likes and comments, it can lead to a sense of losing control and can trigger feelings of inadequacy, causing depression and instability, negatively affecting mental health, leading to anxiety, stress, and other disorders.
Objective: The study aims to assess students’ motives for creating Instagram reels, evaluate their awareness of associated hazards, assess the effectiveness of an educational video in raising awareness, and explore the relationship between demographic variables (age, year of study, family income, and religion) and awareness of risks related to Instagram reel-making.
Methodology: The study used a quantitative pre-experimental one-group pre-test/post-test design with 150 purposively selected students. An educational video on reel-making hazards was presented using power
point presentation with slide explanations. Awareness was measured using a self-structured questionnaire and analysed with descriptive and inferential statistics.
Results: Findings revealed that 80% of students had high motivation, with affiliation as the top motive, followed by achievement and power motives. Awareness rose from 67.33% to 91.33% post-test, with a significant t-value of 10.5. A significant association was found between the student’s age and pre-test awareness.
Conclusion: The study found that affiliation motives mainly drove students to create Instagram reels, and the educational video effectively raised awareness about its hazards.
How to cite this article:
Devi S, Sharma V, Sehar S. Motives for Making
Instagram Reels and Awareness of Hazards
Inherent in Instagram Reel Making Among
Students. Chettinad Health City Med J.
2025;14(2):10-15.
DOI: https://doi.org/10.24321/2278.2044.202518
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