A Study of Health Information Search Behaviour and Its Application among Young Adults

  • Deepa Makesh Research Scholar, School of Communication and Media Studies, M.O.P. Vaishnav College for Women (Autonomous) Chennai, India. https://orcid.org/0000-0002-8335-9144
  • Sandhya Rajasekhar Associate Professor & Head, Department of Journalism, School of Communication and MediaStudies, M.O.P. Vaishnav College for Women (Autonomous) Chennai, India. https://orcid.org/0000-0002-8335-9144
Keywords: Health Information Search Behaviour, Media Access and Consumption, Application of Health Related Information, Health Related Values and Beliefs, Young Adults


Health Information Seeking Behaviour (HISB) refers to the ways in which individuals seek information about their health, risks, illnesses, and health-protective behaviours. According to a survey, the most common topics of search included fitness and exercise, diet and nutrition, stress and anxiety, sexually transmitted diseases, puberty, depression and other mental health issues and sleep. The growth in the digital landscape and increase in health information has introduced a new trend among the young adults–seeking information from internet. Health Belief Model is one of the most important models in studying influences on health beliefs on both individuals and society. This is a study to identify media consumption patterns of young adults pertaining to health - the main areas of search, the platforms that are most commonly accessed, application of the information gathered and their existing health related values, attitudes and beliefs. Through a survey the study points out that although respondents are satisfied with health information consumed online, most of them however, do not find a positive change in health-related values and beliefs by consuming health information on media. There is a need for strong communication on health aspects.

How to cite this article:

Makesh D, Rajasekhar S. A Study of Health Information Search Behaviour and Its Application among Young Adults. Ind J Youth Adol Health 2020; 7(1): 1-6.

DOI: https://doi.org/10.24321/2349.2880.202001


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